Which Brands Should Spend More Money on Instagram in 2018


Instagram users are purchase ready – 72% of Instagram users report making a purchase decision based on what they saw on the site.

We can all surely agree as marketers that most consumers are like the Doubting Thomas they will buy something once they see someone else buying it or see how it functions & what value it will bring them. The key principle is that seeing is believing, meaning that platforms like Instagram & Snapchat which are driven by visual engagement, unlike Twitter which is driven by conversation & text. This explains why Instagram has the most influence on Shopping Habits

Instagram 51%

Facebook 23%

Pinterest 22%

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