Which Brands Should Spend More Money on Instagram in 2018


Instagram users are purchase ready – 72% of Instagram users report making a purchase decision based on what they saw on the site.

We can all surely agree as marketers that most consumers are like the Doubting Thomas they will buy something once they see someone else buying it or see how it functions & what value it will bring them. The key principle is that seeing is believing, meaning that platforms like Instagram & Snapchat which are driven by visual engagement, unlike Twitter which is driven by conversation & text. This explains why Instagram has the most influence on Shopping Habits

Instagram 51%

Facebook 23%

Pinterest 22%

Top Industry Brands in SA on Instagram 2015 – 2016


2010 Instagram was born, 100 million users hit the sign-up button.
2014, the visual machine clocks 300 million users.
September of 2015 news hits our feeds… “Instagram has now hit 400 million users!”
Safe to say that the so-called fad is here to stay?

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