Uber, Simfy, Thrifty, Amazon, Airbnb – When thinking about these companies, one of the words that describes them I would say, is convenience. The simplicity of on-demand mobile services has disrupted a number of industries, and in fact, left many other companies stranded and at a loss. I took a keen interest in this phenomenon when I came across an article on Inc Magazine titled “There’s an Uber for that.” From retail to accommodation, transport to music, these industries have faced a rude awakening to the truth that people, now more than ever, live on having quick access to whatever service or product they need at any particular time and wish to have at the click of a button.
Case and point would be Apple’s newest streaming platform, Apple Music. Even though it has faced a ton load of scrutiny by musicians as well as publishing companies, the platform had 11 million people sign up for trial version of the product within three months of launching it. 79% of those sign-ups registered to keep using the tool to have access to a mass library of music that has lived on iTunes for over a decade. Music is one of the most profitable industries in the world, so what exactly happens when physical products or a service is now “digified”?
The tale of the legendary transport app, Uber, brings context to some of these concerns.
“If the taxi industry were to stop completely, there’s no cleaner at your house, there’s no coffee at work, there’s no workers on the work floor,” said Nkululeko Buthelezi, chief executive of the South African National Taxi Council industry body. The South African taxi industry is reportedly worth R40bn. This brings no surprise as to why there’s is so much resistance to Uber across the globe. It’s simply putting people on edge. But honestly, what’s stopping developers and investors from introducing an “Uber” for groceries, hairstyling, car repairs or even baby sitting? – Nothing.
The chart below speaks volumes of what might be coming in the near future. The reality that every industry now faces is “Innovate or die.” Although some see companies such as Uber, Amazon and iMusic as fads, the same conclusion was applied to Facebook, Twitter and Instagram, which have all now become platforms that have revolutionized the world of communication and in our case digital marketing.
Like I mention before, the truth of the matter is that today’s disruptive ideas are streamline to one common theme – Convenience. So which kid in a hoodie will create the next Uber for domestic cleaning or even petrol stations?
CEO of Black Smoke